Art Direction for GLET RICH OR DIE TRYIN'
a Friends\TBWA campaign for Rigips Saint-Gobain
a Friends\TBWA campaign for Rigips Saint-Gobain
In the first three days, the campaign reached 100.000 organic views with no media budget.
At the moment, the music video has 1.500.000 views on YouTube and 500.000 views on Facebook.
Advertising Agency: Friends\TBWA Bucharest
Client: Saint-Gobain Rigips Romania
Simplification Officer: Sorin Trâncă
Executive Creative Director: Eugen Suman
Group Creative Directors: Ruxandra Matache & Anca Băcilă
Art Director: Cristina Cazacu
Copywriter: Teodor Chiripuci
Strategy: Adriana Vasile
Digital Strategist: Alecsandra Apostolescu
Digital Social Media Manager: Vlad Mareș
Client Service Director: Ioana Teodorescu
Account Director: Oana Andrei
Account Manager: Lorena Zincenco
Client: Saint-Gobain Rigips Romania
Simplification Officer: Sorin Trâncă
Executive Creative Director: Eugen Suman
Group Creative Directors: Ruxandra Matache & Anca Băcilă
Art Director: Cristina Cazacu
Copywriter: Teodor Chiripuci
Strategy: Adriana Vasile
Digital Strategist: Alecsandra Apostolescu
Digital Social Media Manager: Vlad Mareș
Client Service Director: Ioana Teodorescu
Account Director: Oana Andrei
Account Manager: Lorena Zincenco
Music: Liviu Pîrvu (Sez), Vlad Dobrescu & Alex Mocanu
Director: Alex Coteț
Director: Alex Coteț
Producer: Blind Cat Production
Post-production: Avanpost
Post-production: Avanpost
Thanks for watching!
